Social media is a great platform that helps in raising organic growth. And growing an account organically can help you with increased brand loyalty, improved customer service, boosted SEO and PPC, and many other things.
What Is Social Organic Growth?
Social organic growth is the growth of a social media channel done without paid advertisement. It reflects the achievement of social media goals with the actions like engaging your audience, building community, and other effective ways that will be discussed in this article.
What Is The difference Between Organic and Paid Social Growth?
Before we head into ways with which you can grow your social media account organically, let’s understand the difference between organic and paid growth.
Organic social growth involves social media strategies that guide your actions. And on the other hand, paid social growth includes growth with the help of an effective advertising campaign. These social growths are different in their way, so it is better to use different strategies for both of them.
For example, engagement rates are some basics to track when it comes to organic growth in social media. And working on cost per action, conversion rate, and click-through rates is best for paid social metrics.
Ways To Drive Growth From Organic Social
Here are some effective ways that help in social media growth. Following these tips will help you in boosting growth.
Get To Know Your Audience
One of the most important things to keep in mind is to implement the best campaign in your social media strategy. However, without knowing your targeted audience, it will be a waste because you won’t know the channels they use, their interests, and the websites they visit. Once you know who your audience is, you will be able to work on growth.
Moreover, advanced social listening tools can help with analytics on social networks, the internet, and their users. If you want to know more about your targeted audience, you can see who their competitors are and learn about the industry, partners, and more. After conducting research, you can create social media content that engages your audience.
Work With Influencers
Working with influencers is one of the best ways to grow organically on social media. Your brand is always at the center of your audience and followers. Now, it is important to know how to utilize influencers on social media platforms.
You can share their content and tag them on your platform. Let them know you so that you can have a better relationship. Before starting to work with influencers, you need to define your goals and expectations and then focus on the three R’s, which include relevance, reach, and resonance.
1- First of all, your audience needs to trust and respect the influencer so that they can create a proper vision, tone, and content that are relevant to your brand and audience.
2- Second, it is important for you to reach the influencers to hold the value of the business. Of course, you need enough followers and only those who are interested in your brand.
3- Having the ability to resonate means becoming popular in the B2B market. Fewer followers help in holding the best of the influencer. And this will help in building common interests.
Stalk Your Competitors
There is no better way to reach your audience than finding your competitors. Checking regularly who your competitor is and how they are approaching the audience will always help in getting better results. You need to keep an eye on the content they are sharing, the industry they are approaching, social media posting, and ideas that are bringing positive results.
Follow the pages of your competitor’s social media, like Facebook, Instagram, and Twitter, and see the tools that they are using. Competitors are aware that people are tracking their strategy, but using your best strategy to get the audience is your achievement.
Best Time To Post
A good marketer knows what time is best for social media posting. You have to see what the audience is active on a social media platform and how they easily get attracted to your posting. As per the research I conducted to write my assignment online, the best time to post on social media is mentioned below.
1- 3 pm to 5 pm every Wednesday
2- Customer engagement will be found every Tuesday to Thursday at any time.
1- 12:00 pm to 2 pm every Wednesday
2- 1 pm to 2 pm Thursdays
3- 10 am to 3 pm on Weekends.
1- 9 am to 10 am every Friday
2- 10 am to noon daily
1- 3 pm every Wednesday
2- 5 am to 11 am and 3 pm to 4 pm every Thursday
3- 5 am every Friday
4- 9 am to 6 pm Tuesday to Thursday at any time.
Following these times will be helpful for many of you if you are social media, marketing expert. Try these times and see if they are effective to work with or not.
Use Of Hashtags
Using hashtags is also a great way to get the better result you want. Make sure that you are effectively mentioning content and reaching your followers properly. You can give hashtags on every social media network except Facebook unless it is used for a branded campaign.
Create Contests and Incentives
People always love prizes and incentives because it gives motivation. So it will be great if you arrange a contest where all of your audience compete with each other, and then you can provide them with some gifts and incentives as a reward.
For this, you have to make proper preparation about how and when the contest will start and how the audience can participate in such activities. Also, before the contest date arrives, you must have to start a promotional channel on social accounts so that a huge amount of people can participate and earn prizes.
Share Original Content
Sharing original and plagiarized free content will always be an effective choice for social media platforms because if your content is real and easy to read, the audience will automatically reach your brand and try to connect with you.
Make sure your content is not promotional, and you are not promoting your brand’s service. It should be for the readers and audiences with whom you want to build connections. Moreover, adding links, videos, and images will help you to make your content friendly, and you will be able to attract readers with it.
So many marketers consider that Google also focuses on your social media content to analyze if your website or content should be given a better ranking on SERPs or not. So with original content sharing, you can not only grow your social media channels, but it can also benefit you when it comes to search engine optimization.
While Summing It Up…
The above-shared content will help in raising organic growth on social media. If you want to become successful, it is important to follow the points that are shared above. These will be perfect for the best start. Do not get discouraged if you lose at first. Trying again and using effective strategies will be a good choice for both beginners and experts.
Author Name
Melissa Calvert
